AvantifyAn App for Employee Career Growth
Industry
Technology & Telco
Services
Brand Strategy, Brand Identity, Audit & Analysis, Web Design & Development
The client approached us with a request to create a brand, naming, brand identity, and an attractive website for their web-based knowledge management application.
The idea for the application was born in August 2018. Its creator, our future client, recognized that the greatest asset of any organization is a talented individual willing to learn new things. Therefore, he decided to combine valuable experience with modern technologies and developed an application concept for recording, efficiently managing, motivating, and rewarding employees.
A Fair App for Greater Motivation
avantify.team is a cloud application designed for both small and large companies, serving as an operational management tool for entire teams as well as individual employees. The app enables supervisors and managers to record work processes using a “speech-to-text” feature, which allows employees to share production process information and subsequently review or approve it by their superiors.
A valuable added benefit of the app is the ability to submit new ideas and revisions, train staff using an automatic attendance list, and verify knowledge through proficiency tests. The app also allows employees to be rewarded for achieving a certain level of expertise, offering them a planned career growth pathway. Its transparency and systematic approach ensure fair opportunities for every team member, boosting efficiency and motivation.
An App with Attitude
For the app’s naming, we drew inspiration from Italian—reflecting the client’s professional experience and know-how gathered in Italy. We created the name by combining the Italian root “avanti” (meaning “to move forward”) with the suffix “fy,” a popular element in naming, especially among tech startups. With “avanti” we declare the app’s primary benefit: the motivation and ability for every employee to advance through the effective transfer of knowledge and work processes within avantify. A clearly defined brand, built on solid strategic foundations, was then transformed into an original, attractive, and unified visual identity.
Graceful Curves of Career Growth
The logo embodies the core idea of the app—career growth proportional to the knowledge acquired by employees. Its key elements are two flowing line curves that overlap to indicate the direction of positive growth. The first curve, oriented downward, forms the initial letter “A” of the name, while the second curve, rendered in optimistic tones of orange and pink, forms the second letter “V.” This shape signifies the direction of progressive career growth, achievable through the proper, pre-defined strategic effort. Moreover, the curves are unbounded, symbolizing that human potential is limitless and that knowledge can be acquired indefinitely throughout one’s life.
Colors Reflecting Intelligent Technologies
From a color perspective, the app primarily utilizes shades of dark blue and purple. These two colors and their mutual synchronization evoke everything the app offers its users: an intellectual dimension with an emphasis on education, intelligence, skillfulness, and professionalism. They convey the impression of a stable and reliable partner that, thanks to modern technologies, stays current and provides not only expert but also ambitious and dynamic services.
Visual Identity That Grows With You
Based on the defined visual identity, we created a series of diverse online and offline touchpoints. We designed a graphic visual for printed materials—letterheads, business cards, and various presentation materials—that extend the app’s reach to its target audience. The visual identity features a clear and consistent graphic signature that makes the app easily identifiable and memorable.
A Website with Managerial Ambitions
We transformed the app’s visual identity into a modern, user-friendly website. The site adheres to the established color tone, which tastefully complements the overall visual identity and supports the app’s character. It is cleanly designed with a minimalist aesthetic and intuitive navigation. The website provides a concise overview of the app’s features and benefits, through which management, motivation, training, and employee rewards can be improved. The appeal of the informational content is enhanced by graphic animations—widely used in the realm of modern technologies.
Accessible Everywhere and for Everyone
avantify.web is a platform designed not only for directors or line managers but also allows access for employees at all levels. This ensures that every team member can contribute content, guaranteeing smooth management and exceptional operational efficiency (for example, taking notes directly during production on a tablet at the production line). All outputs are not only up-to-date but also transparent, significantly contributing to the overall informedness of the collective, as well as to a sense of fairness and equality.
