Hagara JulinekReliability for Years to Come
Industry
Energy & Industrial
Services
Photo & Video Production, Social Media, Brand Strategy, Communication Strategy, Brand Identity, Audit & Analysis, Performance Marketing, Web Design & Development
HAGARA – JULINEK approached us with the vision of building a brand from the ground up – one anchored in genuinely crafted values and an unparalleled communication identity, a quality often missing in their industry.
After years of experience in sales and roof installations, founders Ivan Julínek and Marián Hagara decided it was time to bring production in-house. They secured a manufacturing facility in southern Slovakia, invested in modern technologies, and hired skilled professionals to oversee every step of the process. By closing the loop in their production ecosystem (design – manufacturing – sales – installation – service), they now confidently guarantee the origin of their wood along with the quality of production, installation, and service—all under the vigilant guidance of seasoned experts.
Listen Carefully, Ask Many Questions
Understanding a brand means getting to know the people behind it—the individuals who truly shape it through their work and approach. This was certainly true for HAGARA – JULINEK. To grasp the founders’ vision and the philosophy behind their new venture in every detail, we engaged in over ten intensive one-on-one sessions. With a wealth of insights at hand, we then set to work anchoring the brand verbally by crafting its mission, vision, and core values.
A Brand You Can Trust
Trust became the cornerstone of the HAGARA – JULINEK brand—a symbol of reliability, longevity, and quality that shines through in everything they do. This is evident in the fair and dedicated approach of their team before, during, and after each project, giving customers the assurance that they can truly rely on the company. From experienced engineers and certified, traceable timber to the option for customers to witness the production process firsthand, the brand exudes transparency and instills a deep sense of reliability, further reinforced by the immediate accessibility of one of the owners should any issue arise.
Crafted with Heart and Mind
Formally defining a brand’s values is essential—not just for management, but for every member of the team. The founders of HAGARA – JULINEK understood this from the start, using these values as the foundation for both stability and growth. Together, we identified five core values that guide the daily efforts of every employee and propel the company closer to its aspirational mission.
Be Good, Look Good
A functional visual identity begins from within, emerging from the very character and essence of the company—just as we envisioned for HAGARA – JULINEK. Our design journey started only after we had fully understood and strategically defined the brand, giving our designers the insight needed to both comprehend the industry and express what makes the brand exceptional.
The symbol of the brand evolved into a pictogram that merges the image of a roof with a tie-beam structure. With subtly adjusted lines and a distinctive tilt, it creates a 3D optical illusion that captures the imagination of the target audience, showcases the versatility of the roof structure, and proudly displays the product. Complementing this is a clean, sans-serif typographic treatment of the founders’ names, which reinforces transparency and pride across the entire design system.
Consistent Visual Communication
We didn’t stop with just lines. The visual language was expanded to include a series of minimalist line illustrations and a pattern that highlights the brand’s signature element—authentic wood, the foundation of every HAGARA – JULINEK product. By integrating photographs with a distinctive, well-defined tone, we ensured a cohesive brand experience across all communication channels, whether online or offline.
A Color Scheme Elevated to a New Design Level
The chosen color system builds on the unique tonal quality of the photography. Composed of natural hues, the palette was intentionally not limited to the conventional combination of grass-green and brown common among competitors. Instead, we introduced elements of premium quality with a blend of velvety green, gold-beige, and rich brown. This color tone not only resonates with the industry but elevates the brand into a completely new design realm.
Typography
Our approach to typography was guided by the same principles as our choices in colors and illustrations. With a visual identity characterized by clean lines, the typography had to reflect that simplicity through geometric shapes free of unnecessary ornamentation. We selected Montserrat as the primary typeface for the brand’s communications, thanks to its versatile family and its ability to handle the diverse diacritics of the Slovak language without compromise.
Work That Delivered Results
Our collaboration resulted in an extensive brand book that thoroughly defines the HAGARA – JULINEK brand, complete with its new logo and design system—including the design for a showroom interior. We continue to work on the design, development, and maintenance of their website, along with other promotional materials and ongoing brand guardianship.
Sleek and Clear Website
For the client, we also delivered the design and development of a sleek website, accompanied by a tailored content strategy for their blog and custom copywriting. This comprehensive approach ensures that both customers and the public experience a consistent and engaging brand presence across all platforms.
