KLIMAKBringing life inside
Industry
Energy & Industrial
Services
Photo & Video Production, Employer Branding, Social Media, Logo design, Brand Strategy, Brand Identity, Audit & Analysis, Web Design & Development
After more than three decades, KLIMAK is reinventing itself. Welcome to a new era of comfortable environments.
For our longstanding client KLIMAK, the Slovak market leader in technical building services, we delivered a comprehensive rebranding. We defined the strategy, brand character, and tone of communication, developed the brand idea and tagline, refined the brand architecture, and created a new visual identity that keeps pace with the times.
Strong Foundations, Even Stronger Future
Since 1993, KLIMAK has built its reputation on quality, expertise, and top-notch service. What began as a small family business has grown into a leader in air conditioning and building services, becoming a symbol of reliability on the Slovak market.
After more than three decades, it was time for change that would introduce a unified language of communication across all sub-brands, both internally and externally. An evolution designed to strengthen the brand’s position at home and abroad. Together, we began shaping a new chapter. Bolder, more modern and ready for new beginnings.
A New Era of Comfortable Environments
KLIMAK’s rebranding is far more than just a visual transformation. It is a strategic step toward a clearer structure, modern communication, and enhanced brand perception. Our process began with a discovery workshop, which served as a cornerstone for a deeper understanding of the brand. Through in-depth interviews with management and focus groups with employees, we delved into the company’s culture, core values, and authentic internal brand perception.
We sought to uncover what KLIMAK means to the people who build it, to elevate its identity even further. At the same time, we drew upon the client’s clear vision to be not only a technological innovator but also a company that inspires, grows, cares for the environment and gives its people space to thrive.
Life as the Essence of Rebranding
A comfortable environment is not a given—it’s a key aspect that directly impacts our daily lives. In developing the brand idea, we focused on ensuring that KLIMAK reflected this very essence. We chose a brand tagline that embodies this philosophy, promising that every space KLIMAK touches comes alive with comfort and inner harmony. This vision is captured perfectly in the slogan “Bringing life inside!”
Innovative Functionality with a Human Touch
The new visual identity with which KLIMAK enters its new era reflects maturity, innovative thinking, and an ambition to constantly move forward. It marries technical precision with a modern, dynamic approach, echoing the company’s values and its commitment to innovation. Although every design element was crafted with an emphasis on functionality, clarity, and professionalism, the brand retains its human dimension.
Design That Shapes Progress
A bold color palette and typography create a harmonious system that communicates stability, reliability, and technological advancement. The centerpiece of the new visual identity is the “Synairgy” shape—a unique graphic element that fuses the natural form of a circle with the technical form of a hexagon.
This fusion produces a distinctive visual element that harmonizes the internal and external facets of the brand’s identity. The refined icon set, combining rich gradient shapes with linear elements, visually unifies communication and supports consistency across both corporate and employer branding materials.
A Brand That Lives
The new brand strategy and identity embody a passion for innovative solutions, merging technology with comfort to breathe life into every space. With this rebranding, KLIMAK steps into a new era—more confident, dynamic, and ready to face the challenges of the future.
