KlimakA Good Team for a Better Environment

Company Growth Brings a New Focus on People

Klimak was founded in 1993 as the trade name for one of the founder’s sole proprietorships. Ten years later, the company achieved a turnover of over €10 million, and within three years its revenue doubled. Over its years of operation, the company expanded its portfolio with four additional standalone brands, complementing its business vertical and enabling it to offer a full range of services to its clients.

As the company and its projects grew, so did its workforce. Today, Klimak employs around 120 specialists, predominantly in managerial, technical, and engineering roles. Additionally, depending on the project, the company hires over 200 external installers. Motivating, satisfying, and expanding such a large team is no easy task, and the company quickly recognized the need for a strategic approach to its employer brand in the labor market.

Understanding the Brand is Not Enough – We Need to Comprehend It

Thanks to our long-term collaboration with Klimak and its employees, we had a wealth of insights about the company’s internal culture. To further understand the company’s operations and the management’s perspective, we gathered extensive data not only from personal interviews with management but also from comprehensive materials provided by Klimak and its representatives. Studying these materials allowed us to uncover the company’s mission, its long-term direction, and the core values that serve as the foundation for its brand pillars.

The Brand’s Core: Trust, Teamwork, Progress, and Technological Playfulness

After strategically establishing the brand’s positioning, vision, mission, purpose, and values, we moved on to their visual interpretation. In developing a wide range of visuals, we focused primarily on the brand’s core pillars – teamwork, technological playfulness, trust, and long-term growth. We even involved representatives from Klimak, whose pilot idea for the visual – inspired by the popular game Tetris – was further developed into other playful formats such as Rubik’s Cube, “Človeče, nehnevaj sa,” and LEGO. Catchy slogans and engaging animations added the necessary dynamism to the visuals, making the employer brand communication attractive not only to potential candidates but also to current employees.

A Good Team for a Better Environment

To unify the brand’s communication, we created a simple and expressive slogan derived from the established Employee Value Proposition (EVP) of the brand. This slogan reflects Klimak’s long-term goal: to bring together talented people and reliable technologies to create a comfortable environment that improves people’s lives. This idea is captured in the straightforward claim: “A Good Team for a Better Environment.” The color scheme of the communication further reflects all the companies in the brand portfolio, uniting them within the employer branding activities into a cohesive whole.

Values Must Be Known Before They Can Be Lived

To ensure that the new values, EVP, and clearly defined mission are quickly embraced by employees, we developed a series of materials that tell the brand’s story in an understandable and attractive way. Branded notebooks, mugs, screen animations in office spaces, as well as email signatures and notifications about new hires, disrupted the daily routine and constantly remind everyone of the direction in which Klimak is headed.