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Industry
Energy & Industrial
Services
Communication Strategy, Audit & Analysis, Web Design & Development, Photo & Video Production, Employer Branding, Social Media
LEDVANCE, a global leader in innovative LED lighting, approached us to develop an employer branding communication concept.
LEDVANCE is the world leader in innovative lighting technology, originating from its spin-off from OSRAM. It employs approximately 10,000 people worldwide and operates in over 70 countries. In Slovakia, it is headquartered in Nitra, where it is building the global shared services center – LEDVANCE Business Services.
Modern Communication Concept
When LEDVANCE officially entered the Slovak market, spontaneous awareness of its employer brand in the region was practically non-existent. Being new to the region and in need of assembling an extensive team quickly to ensure long-term client care, the company requested our collaboration in employer branding. The company had globally defined EVP (Employee Value Proposition), which we adjusted and adapted to the specifics of the Slovak market. We created a series of attractive visuals with compelling slogans targeted at young, multilingual candidates, launched communication on social media, and continue to support other offline brand activities. The result was swift: the combination of modern communication with an authentic approach and startup culture—uncommon in large corporations—quickly captured attention in the region, establishing LEDVANCE among the most attractive employers in Nitra.
Employee and Workplace Photo Production
Authenticity cannot be achieved without the people who represent the brand. We photographed LEDVANCE employees directly in their office environment and had a great time during the production. In addition to portraits for use on the career website, we captured a series of natural work photos and images of the attractive new relaxation zones.
Attractive Design Beyond the Digital Sphere
LEDVANCE paves the way for personal contact with potential employees. People from the company are always eager to meet ambitious students, share information with enthusiasts at job fairs, and tell their story not only online but also through attractive brochures. For the global leader in innovative lighting, we developed several employer branding materials that clearly communicated the list of job vacancies, company benefits, and what makes the employer brand unique.
Active Social Media Communication
The main goal of LEDVANCE’s social media communication is to maintain regular and active contact with both existing and potential employees. We have been managing this exemplary engagement for over three years. To ensure a consistently high level of interaction and positive feedback as part of the employer branding activities, we create content that is attractive, information-rich, and action-oriented.
Engaging Career Website Full of Information
When looking for a job, it’s essential to quickly access all necessary information about the company, job offers, and career benefits. Additionally, candidates are naturally interested in getting to know the environment and employees even before an interview. We enriched LEDVANCE’s career website in Slovakia with authentic employee quotes and company news.
“Among several branding and marketing agencies, GALTON convinced us mainly with its agility, unconventional yet professional performance, and of course, delivered quality. They were able to maintain the high standard we set at the beginning of our collaboration for over a year.”
