LivanaLivana Comes to Life
Industry
Places & Real Estate
Services
Communication Strategy, Brand Identity, Audit & Analysis, Performance Marketing, Web Design & Development, Offline Campaign, Online Campaign, Photo & Video Production, Social Media, Brand Strategy, Content Marketing
The story of a campaign that captured the hearts of future homeowners.
Our long-term client, Pod Vŕškami Development, approached us with a request to create a communication concept, photo/video production, and media strategy for the creative campaign promoting the newly approved Livana project.
When Living Means More
Livana isn’t just another development project. It’s a place where modern technology, eco-friendly solutions, and an exceptional location converge. Nestled in the attractive area of Záhorská Bystrica, within the rapidly growing neighborhood of Pod Vŕškami—a synonym for premium living—every detail has been designed to meet the high demands of modern life. From smart solutions and energy efficiency to thoughtfully planned layouts that address real needs, Livana redefines what home truly means.
Breathing Life into a New Home
Livana stood on the threshold of its most critical stage – final approval. Beyond simply presenting the project, the campaign’s primary goal was to communicate the pivotal moment when a completed building transforms into a true home. We wanted to send a clear message to future homeowners: Livana is ready to welcome new residents! Through a refined blend of media mix, carefully crafted visual communication, and dynamic photo and video production, we told a powerful story about a place where dreams of perfect living turn into reality.
Behind Every Door is a New Beginning
The communication concept “Livana Comes to Life” was born from a core insight about modern living. Today’s homeowners seek more than just a roof over their heads—they desire a place where they can truly live. That’s why we embraced the motif of a new beginning following the purchase of a dream home. Supported by compelling storytelling, we authentically showcased life at Livana across all channels.
The Fresh Energy of a New Home
Every visual element of the campaign was designed to evoke comfort, modern living, and the exhilarating promise of a new chapter. Authenticity was paramount; we shot scenes directly in a model apartment with its sample residents, capturing the genuine atmosphere of life at Livana. The campaign’s dynamism was further enhanced by bold typography paired with a minimalist italic font—a blend that symbolized stability and new possibilities. A touch of orange was introduced as an accent on selected elements, representing the warmth of home and a fresh start, while seamlessly tying the visual execution to the project’s brand identity.
A Campaign That Delivered Emotion and a Powerful Response
Our media strategy integrated both online and offline channels—from PR articles, billboards, and city lights to geo-targeted ads and campaigns on platforms like Meta Ads, Google Ads, Pinterest, and Spotify. Cinema advertising further amplified visibility among a broad target audience in an emotionally engaging setting. We also bolstered the campaign with active social media engagement, achieving an 86% increase in interactions. Our agency’s photo and video production crafted content that resonated with the audience’s values and aspirations, significantly boosting engagement and forging a strong connection.
The Result? Livana Truly Came to Life!
“Livana Comes to Life” was no ordinary campaign. We succeeded in creating a deep emotional bond between the newly approved development and its future residents through creative communication, a well-calibrated media mix, and highly engaging content. This success is underscored by apartment sales where, despite fierce competition, we achieved 96% of our KPIs—demonstrating both the effectiveness of our strategy and our ability to stand out in the real estate market. Livana came to life not only in its physical space but also in every aspect of its communication.
