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REDANTStay wild inside
Industry
Consumer Goods & Retail
Services
Packaging, Audit & Analysis, Performance Marketing, Brand Strategy, Communication Strategy, Brand Identity
Fusion of Unbridled Natural Forces and Genuine Craftsmanship That Defies Convention
For REDANT, a Slovak manufacturer of premium products for dogs and their owners, we executed a comprehensive rebranding. We defined the brand strategy, crafted the brand idea, and developed a new visual identity that stands out in the market.
REDANT embodies modern tradition, authentic craftsmanship, quality, and sustainability. The brand offers top-tier products made from leather and durable materials for both people and pets—products that symbolize a return to nature and provide a striking contrast to today’s hectic pace. Every piece is designed with meticulous attention to detail, functionality, and sustainability, making them the first choice for those who seek exceptional style without compromise. With a clear vision and an unbridled passion for craftsmanship, REDANT transforms the ordinary into the extraordinary.
REDANT’s approach is rooted in innovation and quality, forming the backbone of our entire collaboration. A deep understanding of the brand, combined with an insightful discovery workshop, enabled us to design a comprehensive strategy and brand concept. From this foundation, we defined the vision, mission, and purpose, established the tone of voice, and set strategic goals to solidify REDANT’s position as a leader on the Slovak market and a respected European player in its segment.
Our collaboration extended beyond setting the direction for growth and development—it was also about a complete design transformation. The new visual identity encapsulates a passion for craftsmanship that unites quality, extensive experience, and an unrelenting drive for continuous improvement. In its creation, we drew inspiration from materials that resonate with the undeniable power of nature, endowing the brand with an authentic and timeless appeal.
A key element of the identity is the logo, featuring a meticulously crafted “R” symbol. The design is easily adaptable to any surface—be it debossing, embossing, or embroidery. Complemented by modern typography, the logo imparts an elegant, premium character to the brand. Its color palette, rooted in organic, earthy tones, reflects the harmony of freedom and adventure, while underscoring the philosophy of sustainability and a return to nature.
The new identity was seamlessly integrated across all communication touchpoints. We applied it to traditional mediums such as business cards, roll-ups, billboards, posters, stickers, and counter packaging. A consistent visual presence was also ensured digitally—from social media branding and digital templates to email and newsletter designs.
Following the development of the brand strategy, brand idea, and visual identity, we focused on planning and executing the launch of the new communication. This phase included creating a television spot and managing e-commerce activities, encompassing the planning, execution, and optimization of PPC campaigns aimed at driving product sales.
With its new identity and clearly defined direction, REDANT rises above the everyday. It becomes a symbol for those unafraid to defy convention, seeking beauty in nature and genuine craftsmanship.
“We have been collaborating with GALTON Brands for approximately one year. During this time, I had the opportunity to experience the rebranding of our REDANT brand as well as performance marketing through PPC campaigns. I am extremely satisfied with the professional approach and creativity of the team at GALTON Brands.”