UNIQA GSCA New Perspective on Employee Education
Industry
Banking, Finance & Insurance
Services
Video production, Internal Communication
UNIQA GSC asked us to design and execute the communication for the dual education project and the internal training system, UNIQA Academia.
UNIQA Group Service Center Slovakia, s.r.o. is a subsidiary of the Austrian insurance conglomerate UNIQA Insurance Group. In Slovakia, it operates as a shared services center and employs nearly 600 people. The company’s main priority is to provide reliable services built on the competence of its employees, achieved primarily through a continuous training program.
When the Hall of Learning Takes on a Touch of Art
The foundation of the visual concept lies in linking classical education—with roots that extend back to ancient Greece—with modern opportunities for continuous employee development. We combined the well-known symbol of a Greek statue with contemporary graphic treatment, a striking headline, and descriptive copy that motivates action. Moreover, the statue element can be replaced by other objects, adding additional versatility to the visuals.
The Font and Colors of New Knowledge
In choosing the typography and color scheme, we aimed to evoke a sense of seriousness, credibility, and stability. Therefore, we relied on the serif font Elsie and the corporate colors of the UNIQA GSC brand. We enhanced the visual appeal with a sensitive blend of traditional and modern elements that together create a striking design synergy.
Education That Moves Forward
We transformed the proposed concept into an engaging video that conveys the main idea of the UNIQA Academia project through a short narrative. The video’s emotional impact is enhanced by custom-tailored creative edits and dynamic music.
On and Off the Academy Premises
We extended the key visual elements to various touchpoints in both offline and online environments. We captured the target audience’s attention with attractive banners, roll-ups, flyers, and brochures that were placed in secondary schools and in the offices of UNIQA GSC.
Dual Education at UNIQA GSC
As part of UNIQA GSC’s training programs and career advancement initiatives, a dual education project has been launched. This project enables graduates of selected secondary schools to gain post-secondary education and practical experience simultaneously, opening up opportunities for many to acquire valuable experience during their studies and bringing them one step closer to landing their dream job. Based on these insights, we developed a key visual for the dual education project, which we applied across various online and offline touchpoints.
50% Work + 50% School = 100% Campaign
We also created a microsite fully integrated into the consistent visual identity derived from UNIQA GSC’s corporate colors, and supported the communication with social media posts that brought the project to the broad awareness of the target audience.
