EMPLOYER BRANDS THAT
STANDS THE TEST OF TIME
A resilient brand starts with people who feel seen, respected, and valued.
A strong employer brand is built around human needs—making it unique, effective, and sustainable.
Let’s build it together.
Lower Talent Acquisition Costs
Companies with a strong employer brand and solid reputation on the job market can reduce hiring costs by up to 43%.
Stronger Employee Loyalty
84% of people say they’d consider switching jobs if offered a role at a company with a better reputation.
Faster, Smarter Hiring
Finding the right candidate is tough. But brands with a strong employer presence attract up to 50% more qualified applicants.
A Culture People Want to Be Part Of
88% of young professionals believe company culture matters—it helps them show up with energy and deliver their best work.
We Shape Employer Brands
in Five Key Steps
Brand Analysis
In the first phase, we meet with key stakeholders to align on expectations and define project goals—whether it’s reducing turnover, improving culture, or boosting recruitment. After the kick-off, we conduct internal focus groups to gather valuable insights. These help us uncover your brand’s strengths and gaps. We close this phase by analyzing and interpreting the data.
Defining the EVP
Based on our findings, we design both internal and external surveys—blending standardized questions with custom insights from earlier workshops. These are distributed across your company, with leadership support crucial to achieving a high response rate. We then evaluate the results and, on request, benchmark them against industry standards. From there, we define your brand’s key attributes and shape the first version of your EVP (Employer Value Proposition).
Testing & Refining the EVP
With stakeholder feedback in hand, we test and refine the EVP—validating it across your team. Only when employees see themselves in it can we move forward. Then, we develop your communication strategy: from the media plan and budget, to channel selection and messaging rollout.
Internal & External Communication
In this phase, your employer brand goes live. We activate touchpoints that reach both current employees and potential candidates. Every message is aligned with your EVP for consistent, authentic communication. The goal? To build mindshare internally—and grow your reputation on the talent market.
Ongoing Brand Management
To keep your brand sharp and relevant, we regularly evaluate the impact of all communication activities. Using KPIs defined with your team, we track performance and make adjustments where needed. Because employer branding isn’t a one-time project—it’s an evolving process that demands care and consistency over time.
“Among several branding and marketing agencies, GALTON stood out with their agility, unconventional yet professional approach, and—most importantly—the quality they delivered. The high standard they set at the beginning remained consistent throughout our nearly year-long partnership.”
