DOGNETThe Shortcut to Better Foods

Dognet was established with a commitment to quality service, effective communication, professionalism, and added value. However, after years on the European market, management felt the need for change and a communication refresh. We began our collaboration with an in-depth audit of the brand’s current state. The insights gathered were used not only to create a new visual language for the brand but also to formally establish its core attributes to ensure consistent development.

After defining the character of the Dognet brand and identifying the foundations for a new identity, we refreshed the logo. Through subtle adjustments to the existing pictogram, color scheme, and a complete overhaul of the typography, we achieved a more modern look with enhanced usability across both online and offline environments. The color system and typography were significantly transformed as well. The new visual identity also includes a stylish icon set and a striking geometric pattern that represents the network of advertisers and publishers whose interconnections form the essence of Dognet. The combination of various colors and pattern sizes allows for broad applications and variations across different communication contexts.

Perhaps the most significant change in Dognet’s approach is the personification of its character in the form of a mascot. A unique and easily memorable dog figure aligns with the brand’s personality traits, communication tone, and visual style, elevating it to an entirely new emotional level. In developing the visuals, we embraced bolder visual elements. Humorous texts and playful visuals make the brand friendly, open, and refreshingly cheeky—a quality that is very well received within the content creator community.

The striking color palette, versatile pattern usage, and bold typography are present across all communication materials. We consolidated the new visual language into a comprehensive manual designed to ensure consistent communication for years to come. The proposed design language represents a significant shift in the brand’s visuals and, together with the communication claim “No more tales, let’s grow sales,” fulfills the brand’s ambition to be a fair affiliate network with a local focus and a human approach. This change is intended to better prepare the brand for the ever-evolving digital environment and facilitate the creation of new, promising partnerships within the e-commerce segment in the CEE region.