KidshakerGetting Kids Moving at Home (and Even the Animals in the Illustrations)
Industry
Culture & Media
Services
Video production
FITSHAKER approached us to produce and manage a new interactive exercise program for children – KIDshaker.
The FITSHAKER platform is one of Slovakia’s leading online home workout programs, long helping women exercise regularly, eat well, and live healthier lives. At the end of last year, the brand decided to expand its product portfolio to include an exercise program for children, designed in an attractive and playful way to spark a love for fitness even among the youngest. The exercise choreographies are directly linked to original songs created by the duo Tony and Tina.
The project began with meticulous production planning. In collaboration with our partner production studio, PURPLE SMITH, we secured the design and creation of costumes, expertly handled by fashion designer Ingrid Kakodyiová (IngK), and managed the entire production and subsequent post-production process of the videos. To ensure the outputs were engaging even for the very young, we filmed against a green screen, which allowed us to digitally extract the characters and place them into custom-made animated illustrations.
The illustrations were designed based on the content of the songs and are enhanced with striking yet gentle branding. They are characterized by simple shapes, contrasting colors, and subtle details in the form of a grain effect. The videos’ dynamic feel is further elevated by precisely crafted animations of objects and the overall scene. A soaring blimp, animals on the run, and even a winking cabbage or a radish in the midst of a dance are sure to captivate the most energetic children and give parents a brief moment to relax.
We produced a total of five episodes of the new KIDshaker training program, and we are actively working on additional episodes. All the videos will be available on the FITSHAKER platform alongside other premium content, serving thousands of users across Slovakia.
