HYZASocial Media for Chicken from a Good Address

Soaring on the Wings of Current Trends

Successful social media content always begins with a solid communication strategy. Every year, we provide our client with a comprehensive concept that serves as the umbrella under which that year’s communication unfolds—ensuring consistency and relevance across all platforms. In developing the concept, we always ensure it aligns with the established brand strategy, incorporates innovative elements, reflects current trends, and meets the client’s immediate needs and goals.

The primary aim is to present the HYZA brand as a leader in the domestic market—a brand that feels close to its people. Our communication is therefore designed to continuously boost brand awareness and steadily grow the fan base on its profiles.

Brand Idea as the Foundation

Maintaining continuity while actively engaging the audience and consistently delivering valuable content can be a challenge in long-term communication. That’s why we rely on proven approaches, infusing them with a fresh, creative, and attractive spirit.

We consider the brand idea—the long-term concept already familiar to consumers—as the cornerstone of our communication strategy. We then enrich it with new formats and content that unfold the idea in an engaging, and especially interactive, manner. The HYZA brand idea is rooted in the concept of “good addresses,” signaling to the audience that these are high-quality poultry products with a verified origin. This message is now encapsulated in the brand’s tagline, Chicken from a Good Address, playing a key role in social media communication.

An essential component of our communication is also the visual identity, supported by a set of brand assets—visual guidelines that keep the brand optically cohesive, attractive, and easily recognizable.

See our case study on how we developed branding and packaging for HYZA.

Crafting Valuable Content

We differentiate the content we create for social media based on two criteria that determine not only its format, but also its frequency and character. The first criterion is the target audience and the appropriate platform. While an older demographic primarily engages on Facebook, younger generations prefer content on Instagram and TikTok. Based on this, we produce relevant content, selecting the right mix of formats and the corresponding tone of voice.

The second criterion is content focus, derived from defined communication goals. Our task is to not only entertain and inspire our audience but also to educate them.

Entertain, Inspire, Educate

To inspire, we share engaging recipes sourced from both our own creative team and tips from fans and popular influencers. This approach encourages audience participation and supports user-generated content, which boosts fan engagement and community building.

We entertain our audience through interactive contests, puzzles, and the sharing of intriguing facts and information. Importantly, we also aim to educate—providing useful tips on healthy eating while raising awareness about the HYZA brand, its approach, mission, and values.

On a regular monthly basis, we produce our own in-house photo and video content, ensuring a consistent visual style that reflects modern trends in gastronomy and food styling.

Influencers – The Recipe for Success

Influencers have become almost indispensable for successful social media communication, and HYZA is no exception. When selecting influencers, we consider several criteria: relevance to the communication topics, follower count, reach, and the tone of voice used on their channels.

We collaborate with both macro-influencers, who build broad brand awareness, and micro-influencers, who aim to activate the audience through product-focused campaigns. We have successfully partnered with well-known names such as Graciosooo, Milan bez mapy, Janatini, Marek Fašiang, Jasmina Alagič, Cestuj za menej, Vinárova žena, Simona Malková, Denník nevyspatej matky, Mimipelikan, Andy Stech, Jahodiss, Chlop v kuchyni, and Refresher.sk.

Thanks to these collaborations, we have consistently succeeded in growing the fan base. In 2023, our Instagram account experienced an increase of up to 278%!

We also maintain long-term partnerships with renowned chefs who produce a wealth of inspiring culinary video recipes for HYZA. We create, edit, and adapt these video recipes to suit the needs and formats of various platforms. To date, we have produced 43 recipes for YouTube, which by the end of 2023 have amassed nearly 100,000 views.

Community Management

Managing HYZA’s social media also involves active community management—engaging interactively with fans who leave comments, reactions, or questions on our posts. Our role is to respond to these inputs in collaboration with the client, ensuring customer satisfaction. Our service package also includes media monitoring, which we regularly track, evaluate, and report to the client.

Page Like Campaigns

On a regular basis, we run Page Like campaigns aimed at increasing the number of fans on a specific social media platform. Based on demographics, interests, and behavior, we attract potential customers to the profile, build a community around the brand, enhance its credibility, and generate natural interest in HYZA’s products.

Tasty Results

We have successfully propelled the HYZA brand to the top of social media performance rankings, consistently leading its competitors in the majority of key metrics. On Instagram, HYZA ranks at the forefront in terms of engagement and is second in follower count (12.4K). On Facebook, the HYZA profile leads with over 32K fans and more than 94K engagements recorded in 2023.

Through our continuous efforts, we consistently achieve the set communication goals, delivering content that not only informs but also conveys key attributes of the brand, its strategic positioning, and its product portfolio.

Perhaps the best proof of HYZA’s success is the Slovak Superbrands award—a title the brand has proudly claimed for the 9th time.