Let me vape easy
MYPODS is one of the biggest players in the European disposable electronic cigarette market, with exclusive distribution rights for leading brands. At a time of rapid growth, MYPODS was looking to refresh its brand strategy, identity and market presence.
With a vision to become a leader in their industry, MYPODS approached us for a comprehensive rebranding. The goal was simple: to develop a brand strategy, a fresh brand idea, and create a brand identity that would resonate with existing customers and appeal to new audiences in preparation for a massive Europe expansion.
Symbol of optimism and creativity
We set out on a mission with MYPODS to transform its brand into a symbol of optimism and creativity. The rebrand initiative, called MYPODS 2.0, was created to revitalize the brand with a fresh, dynamic image that promises an enjoyable and hassle-free shopping experience. This transformation was not just about a new look; it was about creating a space where customers feel uplifted and encouraged to explore a diverse range of flavors and fragrances.
Feeling of easiness
The rebranding strategy brought to life a brighter, bolder MYPODS. With an emphasis on ease of use and accessibility, the new brand identity was crafted to be instantly recognizable, featuring an unmistakable smile in the “Y” to symbolize the feeling of easiness and brand’s commitment to customer happiness.
New chapter for MYPODS
After redefining its strategy, brand idea and identity, MYPODS has ushered in a new chapter, maintaining its esteemed reputation while promising more exciting developments on the horizon. The rebranding has not only prepared MYPODS for significant expansion but has also set a new standard in the vaping industry for innovation, customer engagement, and brand experience.
