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SNAPShaping your tomorrow
Industry
Technology & Telco
Services
Web Design & Development, Brand Strategy, Audit & Analysis, Employer Branding, Brand Identity
SNAP International asked us to comprehensively define its brand in the context of the market and competition and to develop a new, attractive visual identity.
SNAP International is an ambitious Slovak company that has been tirelessly working for almost five years on the integration, management, and implementation of SAP projects for companies worldwide. The company comprises a team of enthusiastic consultants and developers who design solutions daily to optimize, simplify, and digitalize business management across various sectors.
Workshop with Stakeholders and Employees
SNAP International advises and helps its clients better manage their businesses through intelligent technologies. At one point, the brand’s owners realized that they occasionally needed assistance and an impartial expert’s perspective in their operations. As experienced consultants, they knew that success was impossible without the necessary insights. Therefore, they willingly participated in several interactive workshops with us, during which we had the opportunity to discuss with all team members and also obtain valuable insights into target groups, typical business relationships, as well as internal rituals and the brand’s character.
Defining the Brand’s Mission and Values
Subsequently, we proposed a motivating and inspirational brand mission for the client. We analyzed the competition in the segment, defined a set of values reflecting the company’s internal alignment, and established clear communication guidelines. Together with the client, we defined the fundamental differentiating elements, which later served as the basis for the design of the logo, visual identity, and website.
Attractive Logo and Identity
For the design of the logo and visual identity, we based our work on the concept of the infinity symbol, created by the negative space of the letter S. This symbol is meant to represent the virtually limitless possibilities of the SAP product ecosystem and underscores SNAP’s commitment to designing an almost infinite range of solutions for growing companies and their diverse requirements. The significance of the infinite loop also reflects the company’s ability to support its clients in achieving limitless goals without the need for constant changes in internal processes and systems, as the proposed solution “grows along with the client.”
Energetic Colors and Technical Typography
The color system utilizes a broad palette of tones that highlight progress, energy, elegance, and optimism. The chosen colors reflect a modern and bold approach that is often absent in the visual identity of most technology companies, yet is highly significant for the SNAP brand. In terms of typography, we relied on the simple condensed font Refrigerator Deluxe, which further intensifies the technological aspect of the brand and gives it a distinctive look.
Custom-Designed Icons
As part of the visual identity design, we developed a custom icon set for the client. The design of these icons replicates the specific rounded shapes of the font and utilizes partial color overlays. They have been applied not only on the company’s website but also serve as a valuable visual complement to other online and offline communication touchpoints.
Modern, Progressive Visual Identity
The visual identity of the SNAP brand is based on the prominent infinity element, which is also used in the logo design. By varying the level of zoom and cropping in our visuals, we achieved a diverse appearance while maintaining a unified design and color style. The proposed visual language thus gained sufficient versatility and is easily applicable to various communication media. We applied it in the design of roll-ups, posters, business cards, letterheads, and envelopes.
Consistency Across Platforms
Every element of the SNAP brand’s visual identity appears uniform and consistent. Moreover, the visual style adds a playful and dynamic touch to the brand, which resonates not only with employees but also with business partners who have previously collaborated with the brand.
Reliable Technologies, Attractive Design
The SNAP brand combines modern technologies with managerial know-how to help companies around the world. Its online communication must therefore reflect both aspects—humanity and technicality. Based on this, we also developed a website as a communication channel with an absolutely dominant position. The modern design, in line with the proposed visual identity, along with eye-pleasing animations presented in a human tone, refined speed, and a clear structure, captivates a technically oriented audience. In short, the new SNAP website provides a perfect balance between function and design—in both form and content.
