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Unilabs OnlineHealth Is in Your Blood
Industry
Healthcare & Pharma
Services
Social Media, Content Marketing
+ 18%
Number of Facebook Fans
+ 23%
Number of Instagram Followers
Unilabs Online approached us with a request to develop a communication strategy and produce regular content for Facebook and Instagram, including performance-driven online campaigns.
Backing Unilabs Online is Unilabs Slovakia, which operates a network of over 60 top-tier European laboratories that ensure high-quality, easily accessible diagnostic testing throughout Slovakia.
Helping You Find the Answers
The primary objective of Unilabs Online’s communication is to position the brand as a professional provider of blood tests that help people find answers to questions about their health and bodily functions. Our approach is designed to continuously boost brand awareness, build a dedicated fan base and a relevant community, and directly prompt customers to order specific blood tests (by booking an appointment at a designated collection point).
Health Is in Your Blood
We built the communication strategy around the core idea “Health Is in Your Blood,” a unifying theme that brings cohesion and consistency to all messaging. Simultaneously, we defined a visual language that is instantly readable in social media posts, clearly distinct from competitors, versatile enough to handle various communication topics and genres, and ultimately enhances the profile’s visual appeal and attractiveness.
Creating Valuable Content
Since Unilabs Online operates in the healthcare sector, its communication must meet strict medical and legal standards. Nevertheless, our goal is to deliver content that is inspiring, educational, and entertaining. Content diversification is critical for long-term engagement—it keeps fans interested, prevents monotony, and wards off boredom. We employ a wide range of formats—from static images and carousels to short videos and reels. We position Unilabs Online as a trusted guide and helper who is always there to assist and advise on the human body’s functioning, no matter the life situation or challenge.
Rebranding and Communication Adaptation
Shortly after launching our collaboration and producing the initial posts, Unilabs Online underwent a rebranding and strategically aligned its communication with that of its parent company. Naturally, our social media content was adapted to meet the needs of these new global guidelines. The rebranding brought, among other changes, a new visual identity that gave Unilabs Online’s communication a completely fresh look.
Interested in rebranding? We’ll reveal 5 steps on how to successfully rebrand your brand.
Influencers Are a Must
When selecting influencers, we considered several criteria: relevance to the communication topics, follower count, and reach. We also weighed the benefits of working with both micro and macro influencers. While macro influencers help build awareness about the importance of prevention and early diagnosis, audiences tend to trust micro influencers more, which in turn boosts sales and ROI. We established successful collaborations on various topics with several well-known names such as Sajfa, Marek Fašiang, Števo Martinovič, doktor.michal, Jojo Porubský, Adriana Poláková, Zuzana Vačková, and Sarah Arató.
Impressive Results
Since the start of our collaboration in April 2023, we’ve increased the number of Facebook fans by 18% and Instagram followers by as much as 23%. Overall fan engagement grew by up to 16%. Our popular reels format—a staple in our monthly editorial calendars—garnered a total of 207,271 views on Instagram. Additionally, posts generated a 10.50% share of total website visits to Unilabs Online directly from social media clicks.
Are you interested in professional social media content creation and management? Don’t hesitate to contact us—we’d be happy to help your brand too.
